B.B.A. (Honours or Honours with Research - Dual Degree) / Academic Year 2023-24 / Batch 2024-28 / Semester III / Specialization Elective Courses : Marketing
Course image Innovation Management and New Product development
Specialization Elective Courses : Marketing
Innovation Management and New Product development
Total Credit: 4
Internal Marks: 60
External Marks : 40
Course image Marketing Communication-Advertising PR and Events
Specialization Elective Courses : Marketing
Marketing Communication-Advertising PR and Events
Total Credit: 4
Internal Marks: 60
External Marks : 40