B.B.A. (Honours or Honours with Research - Dual Degree) / Academic Year 2025-26 / Batch 2025-29 / Semester I / Specialization Elective Courses : Marketing
Course image Fundamentals of Brand Management (2025-29 Dual Degree)
Specialization Elective Courses : Marketing
Fundamentals of Brand Management (2025-29 Dual Degree)
Total Credit: 4
Internal Marks: 60
External Marks : 40
Ms. Aishwarya Sridhar Bhandaru

Ms. Aishwarya Sridhar Bhandaru

Faculty Assistant

 Ms. J S Shruthi

Ms. J S Shruthi

Faculty Assistant

 Ms. Sushma R

Ms. Sushma R

Faculty Assistant
Course image Fundamentals of Marketing (2025-29-Dual Degree)
Specialization Elective Courses : Marketing
Fundamentals of Marketing (2025-29-Dual Degree)
Total Credit: 4
Internal Marks: 60
External Marks : 40
Ms. Aishwarya Sridhar Bhandaru

Ms. Aishwarya Sridhar Bhandaru

Faculty Assistant

 Ms. J S Shruthi

Ms. J S Shruthi

Faculty Assistant

 Ms. Sushma R

Ms. Sushma R

Faculty Assistant